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Refining our library's web presence
Slides (PDF, 7 MB)
Presentation given September 27, 2013 at the LACUNY Reference Roundtable, held at the CUNY Graduate Center. The theme of the panel was "Marketing Our Libraries."
Other presenters:
Jennifer Poggiali, Lehman College: Social media
Philip Swan, Hunter College: Signage & library renovation
Topics of my presentation:
- rebranding our library wordmark
- redesigning and migrating our website (some things mentioned in my Em Tech blog)
- details & trends in user interface design (summary on The Desk Set)
- SEO beyond the <meta/> tag (summary at my Em Tech blog)