How to hold a content strategy meeting
In my latest post, I talk about what “content strategy” is and why libraries need one for their website. I give practical tips based on hard-won knowledge from years of collaborating with library colleagues on web content.
Library websites often have a lot of content that can quickly get out of hand. Research guides and policy pages can be particularly hard to wrangle, given their complexity and tendency to become outdated. Having a content strategy for these kinds of pages can help ensure that users find your website to be useful, readable, and up to date.
Once your first content strategy succeeds in creating useful, usable web content, you’ll be hooked! It is satisfying to know that you’ve made something with your users foremost in mind.
I write monthly posts for LibTech Insights, a blog about technology in academic libraries from Choice, an ACRL/ALA publisher.