How archetypes can help focus your library’s website on user needs

July 01, 2024

When I first got into UX, there was a lot of discussion about using personas to ensure that your website or app was user-focused. But there are some pitfalls to using personas. Over the years, I’ve started to advocate for using archetypes instead.

Rather than creating a bio and choosing a name and a photo ... leave out these details and create realistic *archetypes*. These focus on needs, goals, behaviors, and tasks, which can still be of use during the design process.

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I write occasional posts for LibTech Insights, a blog about technology in academic libraries from Choice, an ACRL/ALA publisher.